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About

Forget "cute, clever, or creative" copy. I write copy to drive business.

I am a 7-year experienced copywriter who has helped companies in Brazil, Canada, and the United States significantly scale their revenue and conversion through copywriting and marketing.

Brands I've
Worked With

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Industries I've Worked On

  • E-commerce

  • Marketing Agencies

  • Information Products

  • Health & Wellness

  • Saas ERP

  • Post-secondary Education

  • Tech

Livea Chefer

Belleville, Ontario • 613-970-9486 • livea.chefer@gmail.com • linkedin.com/in/liveachefer

Professional Summary

Versatile, high-performance copywriter with proven success in creating dynamic content that produces next-level awareness, conversions, and sales for global B2C, D2C, and B2B brands in Canada, the US, and Brazil 

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  • Well-versed in multiple digital marketing mediums, including web, email marketing, PPC ads, and social media

  • Adept in strategizing content to support marketing funnels end-to-end, both independently and as a valuable team contributor to internal teams and marketing/advertising agency teams

  • Leverages strong communication and collaboration skills to effectively engage with marketers, designers, developers, and video editors, providing timely forecasting and status updates

  • Entrusted by clients and teams to deliver high-converting campaigns that align with expectations, brand tone and voice, meet aggressive deadlines, and require minimal revisions

  • Commended for ability to generate multiple concepts to target specific audiences and branding guidelines

  • Recognized for driving continuous improvements; experienced in analyzing metrics (CTOR, CTR, bounce rate), A/B testing to measure performance, and adjusting and optimizing content to boost conversions

  • Demonstrated technical acumen with ability to quickly learn new software and systems

Summary of Skills

  • Copywriting

  • Content Creation

  • Persuasive Writing

  • Brand Messaging

  • Ad Copywriting

  • Email Marketing

  • Content Strategies

  • Conversion Rate Optimization (CRO)

  • Digital Marketing Campaigns

  • Audience Building

Software & Tools

ChatGPT, Figma, Klaviyo, Asana, ClickUp, Monday, Trello, Canva, Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Later, Hootsuite, WordPress, Office365, Google Workspace

Experiences

COMMERCE GARAGE, Remote, Canada
COPYWRITER • 2023-2025

Commerce Garage is a growth-driven marketing agency specializing in performance marketing (paid social, paid search,

design, email marketing) for eCommerce brands in Canada and the US

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  • Crafted top-performing PPC (Google & Meta) copy for 6, 7, and 8-figure ecommerce companies, leveraging customers’ pain points and social media trends, consistently achieving above-average ROAS across campaigns

  • Conducted thorough research on branding and target audience profiles to create compelling copy for email marketing, consistently achieving 50%+ open rates, well above industry averages

  • Managed time effectively and utilized tools like Asana and ClickUp to deliver assets on schedule, ensuring high-quality deliverables that required zero or minimal revisions, meeting both internal and client expectations

  • Collaborated with cross-functional teams, including designers and marketers, to ensure alignment between copy and visual assets, driving cohesive and high-performing campaigns

GALACTIC FED, United States
COPYWRITER • 2022-2023

US digital marketing agency providing paid media, SEO, CRO, web design, social media and email marketing services to companies ranging from Fortune 50 brands to early-stage startups
 

  • Craft high-converting copy for diverse clients in D2C, B2C, and B2B projects within SaaS, Health & Wellness, Tech, and ecommerce.

  • Conduct thorough research on branding and target audience profiles to create compelling copy for email marketing campaigns, PPC ads (Google/Meta), and landing pages

  • Boost clients’ lead generation efforts by creating powerful landing page copy and effective CRO consulting

LOYALIST COLLEGE, Belleville, Canada
MARKETING ASSISTANT • 2022-2023

Loyalist College’s Applied Research & Innovation Office (ARIO) and Centre for Natural Products & Medical Cannabis (CNPMC)

facilitate industries to collaborate with academia in applied research projects
 

  • Managed all social media and website content

  • Designed 2 new websites using Elementor (WordPress); created engaging copy and intuitive layouts that effectively communicated the organization’s missions and enhanced user experience

  • Devised and implemented comprehensive social media marketing plan for LinkedIn/Twitter; generated multiple weekly posts (graphics/copy) and ensured consistent online presence to elevate audience awareness/engagement

  • Developed and managed impactful annual social media marketing calendar

  • Developed press releases aligned with Loyalist College's branding guidelines that highlighted organization's commitment to facilitating collaborative applied research projects between students and local businesses

COPY CHEFER, BRAZIL
FREELANCE COPYWRITER/CONTENT WRITER • 2018-2021

Developed content that significantly Increased online visibility and revenue for multiple diverse brands, including Q48

Superfoods, Dayan Siebra, Rui Búrigo (Ansiedade Zero)
 

  • Successfully pitched and closed deals with 10+ clients

  • Produced increase of $500K in client revenue through crafting effective messaging across multiple channels, including sales videos, social media, landing pages, and email marketing

  • Collaborated and contributed to marketing agency teams for some projects, including the online arts & crafts program launch

  • As contract copywriter for Q48 SuperFoods, Brazil (2018 - 2020):

    • Produced 6-figure revenue for a supplement's e-commerce business by crafting persuasive sales and video scripts

    • Composed sales page copy that ranked on first page of Google search results for keyword "golden milk”

    • Crafted persuasive ad copy and inbound marketing content for Facebook and Instagram to elevate awareness and produce qualified leads

    • Conducted extensive research on complex health concepts to enhance brand differentiators, features, and benefits messaging in videos and sales page copy

ADAPTIVE INFORMATION TECHNOLOGY, BRAZIL
MARKETING SPECIALIST • 2015-2016

Provider of SaaS ERP products
 

  • Performed marketing support activities, including writing blog posts of 500-750 words 4x per month

  • Requested for future blog writing projects after contract completion due to outstanding writing ability

  • Developed scripts for pre-sales staff to perform cold calls and tested results to analyze performance and approach

Volunteer Experience

UNITED NATIONS DEVELOPMENT PROGRAMME (UNDP), Brasília, Brazil
COMMUNICATION INTERN • 2012

  • Engaged/informed citizens about UNDP’s impact by producing dynamic content on Twitter and Facebook

  • Increased national awareness of UNDP projects by composing stories and press releases for UNDP Brazil website

  • Researched and coordinated outsourced services to support the organization’s official events with 200+ attendees

Education

Advertising & Marketing Communications | Creative Design Diploma
Loyalist College, Belleville, Ontario (2023)
Social Communication Bachelor’s Degree (Qualification in Journalism)
Universidade de Brasília, Brasília, Brazil
Communication, Bachelor of Arts (Science Without Borders
Exchange Program)
Simon Fraser University, Vancouver, BC

Languages

  • Portuguese • Native

  • English • Fluent

  • Spanish • Elementary

  • French • Elementary

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